Material & Care Instructions

RAMIE

  • Hand wash with cold water or cold machine wash on a delicate cycle using washing bag
  • Do not wring
  • Do not tumble dry
  • Hang to dry
  • Do not bleach
  • Cool iron if needed

LINEN

RAYON



Rajut Asa Studio was founded in 2018 by Niken Rachel Immanuella, serving as both CEO and Creative Designer.

Inspired by her passion for the fashion industry, Rachel envisioned creating her own fashion brand rooted in sustainable practices.

After graduating from the Angeliqa Wu Fashion Design Course in 2016, she combined her formal education with hands-on manufacturing knowledge gained from her parents, who have run a family garment manufacturing business since 2014. Additionally, she benefited from the expertise of her aunt's dyeing garment business, established in the late 1990s.

Today, Rajut Asa Studio collaborates with local artisans across Bali and Java, working closely with Javanese farmers to develop natural fibers from indigenous plants. These fibers are transformed into high-quality woven fabrics ready for manufacturing and international distribution.

Driven by a mission to create positive change through sustainable fashion, Rachel named the brand "Rajut Asa," which means "weaving hope." The studio combines tradition and innovation by using heritage handloom weaving techniques (ATBM) passed down through generations of artisans in Pasuruan. Each piece of fabric is meticulously handwoven, reflecting the beauty of Indonesia's rich culture and the dedication of its craftspeople.

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The primary materials used are natural fibers such as ramie, pineapple leaves and cotton, both of which thrive in Indonesia. The pineapple fibers are sourced from leaves cultivated by local farmers in Pasuruan, while the ramie and cotton is procured from Wonosobo. By utilizing these locally abundant, biodegradable resources, Rajut Asa Studio supports the economic well-being of farming communities while promoting eco-friendly practices. Rajut Asa serves as a bridge between culture, nature, and sustainable innovation.