Work with Us

Why Work with Rajut Asa Studio ?

Rajut Asa Studio is more than just a fashion brand, it’s a movement that bridges the rich heritage of Indonesian textile craftsmanship with a commitment to sustainability and social impact. Here’s why partnering with Rajut Asa is a step toward creating a better future:
Our Vision
To pioneer sustainable fashion by integrating Indonesia’s cultural heritage with eco-friendly innovation. By using local natural fibers such as ramie, pinnaple, cotton and bamboo. we create socially, economically, and ecologically impactful products.
Our Mission & Why It Matters
Preserving Indonesian Cultural Heritage
Through the Alat Tenun Bukan Mesin (ATBM) technique, we produce artistic and culturally significant fashion items while safeguarding the legacy of traditional Indonesian weaving.
Sustainable Use of Local Natural Fibers
By prioritizing natural fibers like pineapple and ramie, we support biodiversity, promote biodegradability, and contribute to a low-impact production model.
Reducing Environmental Footprint
We minimize carbon emissions and waste by adopting low-energy manual weaving processes and environmentally friendly dyeing techniques.
Empowering Local Artisans
Collaborating with traditional weaving communities, we provide sustainable employment, technical training, and mentorship to enhance product quality and competitiveness in the global market.
Customization & Flexibility
Whether you need custom designs, small-batch production, or large-scale orders, we accommodate your specific requirements with low MOQs and flexible options.
Sustainability Commitment
We prioritize sustainable practices, using eco-friendly materials and processes to support ethical fashion production.
Transparent Communication
Our dedicated team ensures clear and open communication throughout the project, keeping you informed at every stage.
Supporting Sustainable Agriculture
Encouraging sustainable farming practices for pineapple and ramie, we educate local farmers on eco-friendly methods, ensuring environmental balance and strengthening local economies.
Promoting Sustainable & Ethical Fashion Awareness
We actively engage in educational campaigns and community activities to inspire consumers to choose ethically produced, sustainable fashion that values cultural heritage.
Creating Aesthetic, Sustainable, and Functional Products
Our designs blend the timeless beauty of traditional textiles with the durability and functionality of natural fibers, ensuring long-lasting products with high value.
Transparent Supply Chain & Production Process
From fiber cultivation to final product distribution, we maintain full transparency to foster trust and accountability with our partners and customers.
Why Choose Rajut Asa Studio?
By working with Rajut Asa Studio, you become part of a movement that champions environmental stewardship, cultural preservation, and community empowerment. Together, we can redefine fashion as a force for good—creating products that are not only beautiful and functional but also sustainable and meaningful.
 

Rajut Asa Studio was founded in 2018 by Niken Rachel Immanuella, serving as both CEO and Creative Designer.

Inspired by her passion for the fashion industry, Rachel envisioned creating her own fashion brand rooted in sustainable practices.

After graduating from the Angeliqa Wu Fashion Design Course in 2016, she combined her formal education with hands-on manufacturing knowledge gained from her parents, who have run a family garment manufacturing business since 2014. Additionally, she benefited from the expertise of her aunt's dyeing garment business, established in the late 1990s.

Today, Rajut Asa Studio collaborates with local artisans across Bali and Java, working closely with Javanese farmers to develop natural fibers from indigenous plants. These fibers are transformed into high-quality woven fabrics ready for manufacturing and international distribution.

Driven by a mission to create positive change through sustainable fashion, Rachel named the brand "Rajut Asa," which means "weaving hope." The studio combines tradition and innovation by using heritage handloom weaving techniques (ATBM) passed down through generations of artisans in Pasuruan. Each piece of fabric is meticulously handwoven, reflecting the beauty of Indonesia's rich culture and the dedication of its craftspeople.

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The primary materials used are natural fibers such as ramie, pineapple leaves and cotton, both of which thrive in Indonesia. The pineapple fibers are sourced from leaves cultivated by local farmers in Pasuruan, while the ramie and cotton is procured from Wonosobo. By utilizing these locally abundant, biodegradable resources, Rajut Asa Studio supports the economic well-being of farming communities while promoting eco-friendly practices. Rajut Asa serves as a bridge between culture, nature, and sustainable innovation.